DEMYSTIFYING REAL-TIME BIDDING: A GUIDE FOR ADVERTISERS

Real-time bidding (RTB)|auctioning) is a programmatic advertising technique that empowers advertisers to competing for ad space. In this dynamic process, multiple advertisers simultaneously place bids to acquire ad inventory as users browse websites or apps. The highest bidder is awarded the ad placement, ensuring that their campaign is displayed t

Push notifications have emerged as a powerful tool for driving user engagement in the digital landscape. By sending timely and targeted messages directly to users' devices, apps can hold their attention and encourage desired actions. However, crafting effective push notifications requires a strategic approach. Interpreting user behavior and prefer